Make no mistake, generating traffic might not be the end goal of running an ecommerce store, but it sure is important — really important, actually!
In fact, no matter which tried and tested business ideas you’re thinking of building your ecommerce store on, if you have limited web traffic, your sales also becomes limited — it’s that simple.
I mean, sure, you can leverage repeat purchases. However, because a customer’s lifetime value isn’t infinite, you’ll end up limiting your sales if you don’t have that many website traffic.At the end of the day, if you want to grow your sales to nauseous heights, then you need to generate truckloads of web visitors — the right ones, of course.
In this guide, we’re going to share with you three strategies you can use to do just that — generate truckloads of traffic for your ecommerce store.
Let’s get to it.
1. Interview influencers or thought leaders.
Just because your brand is new in the industry, doesn’t mean you should look like a greenhorn.
A neat strategy that you can employ to make your newly started brand look tenured — and bring truckloads of targeted traffic to your eCommerce site — is to interview influencers.
The idea is, the more you are seen with influencers, the more their influence rubs off on you.
And because influencers have thousands of people following them, the moment they tell their followers of the interview that they were featured on, they will most likely check out the interview — in short, they will visit your website just to see it.
Pretty awesome, huh?
The kicker is — it’s really easy to find influencers in your niche.
Using an online tool like Influence.co should do the job.
Just enter your niche-related keyword to their search box then click “Search.”
The tools will then show you several influencer profiles relevant to your keywords.
As you can see, you can view the follower count of the profiles, the state the influencer is from, their names, and the tags they are relevant for.
You can even see their profile’s handle, making it easy for you to reach out to them.
Now that you have the means to find the influencers, you have only to reach out to them, offer to interview them, then ask them to share your interview with their followers after the interview is done.
When the influencers share their interview with you with their audience, thousands of people will now learn about your brand and even visit your website to learn more about what you have to offer.
2. Submit guest posts
Some ecommerce store owners shy away from executing content marketing strategies like guest posting despite how effective they are.
For the most part, the reason stems from the fact that these marketing methods do not bring in drastic (let alone immediate) results — unlike using paid ads where the store owner can get a flood of traffic in an instant.
However, even having said that, if you are committed to, and are dead serious about the e-commerce brand that you’re building, then you wouldn’t stay clear from guest posting and other long term marketing strategies.
After all, these marketing methods will not only give you free and targeted traffic in the long run, but it can even help you build strategic relationships with webmasters and their community — which can ultimately help you rake in more traffic and sales.
The best part is, finding sites that will accept guest posts is easy. Just enter some advanced search queries in Google’s search box, and you’ll see countless of these sites.
Here’s an example.
“Keto diet” inurl:”Guest post”
As you can see, the sites above have already accepted guest posts in the past. If they’ve already published guest posts from other contributors, then there’s no reason why they won’t accept an article from you.
The “keto diet” bit is just an example, btw. Depending on which niche you’re operating in, you just need to replace the keyword phrase “Keto diet” with keywords relevant to your niche.
Once you’ve managed to put together a number of sites in your niche that accepts guest posts, you can then check their monthly traffic using Similarweb.com.
Since our purpose for guest posting is to get traffic, then I suggest that you only target website with a decent amount of traffic — 10,000 is a good number to start with.
Here are some bonus tips that you can consider when guest posting:
Before you send a guest post, publish a pillar post in your ecommerce website first where you will direct your guest post traffic. Make sure that your pillar post has email sign-up forms, or it has links directly to the products you’re selling.
When sending an article to the webmasters, send them something that’s more than 1,000 words. That’s the average acceptable word count nowadays. (It used to be 500 words back in the day, but webmasters nowadays are quite happy with 1,000 words.)
More than just checking the websites’ traffic, check their Domain Authority as well so the sites can give you a better boost in ranking your pages. Go for sites with DA that are over 30. There are several free online tools for this.
3. Answer questions in Quora.
An airtight strategy to sell your products (or any product, for that matter) is to address your audience’s pain points, right?
That is why it’s crucial for your brand to be on the same platform that your audience frequents on so you can immediately address their concerns the moment they voice them out.
That’s exactly why answering questions in Quora — a question and answer platform — is a perfect strategy that you can employ to get more traffic to your eCommerce website.
The game plan is quite simple:
Step 1: Look for questions relevant to your niche.
Step 2: Write a comprehensive answer that provides tons of value, while sharing a link to your website mentioning that one of your products can solve their problems.
Step 3: Comment on further questions or answers raised while still strategically inserting your website links.
That’s about it. There’s nothing much to it.
If you follow the steps above, your audience (whether they’re the original poster of the question, or they’re just following the thread because they’re struggling with the same thing) will appreciate the answer that you shared, and even the solution you’re proposing to their problem.
This is going to compel them to click your website link, therefore, bringing in more traffic to your site.
Here’s the kicker — Quora has millions of monthly traffic.
With over 600 million people visiting the platform, you can bet your family jewels that should you add a compelling enough answer and be strategic enough with how you insert your links, you can get quite a lot of traffic referrals from the site.
With the right strategies in place, you can increase your eCommerce site’s traffic.
You don’t even have to spend thousands of dollars worth of paid ads or online tools to get it done.
With enough persistence, solid strategy, and prayer, you’d be able to get targeted traffic to your eCommerce site, without you having to pay a hefty amount of sum.
If you have suggestions or ideas that can help our readers get more traffic to their website, feel free to share them in the comments section below. Cheers!