Even in the tech era of 2020, over 76% of advertisers fail to use behavioral targeting in their ads. If you’re new to online advertising, you may be wondering “what is behavioral targeting?”. To put it simply, behavioral targeting is the future of advertising.
So, if you’re ready to learn about the world of behavioral targeting, sit back and relax as we dive into the ins and outs of behavioral targeting in advertising.
What Is Behavioral Targeting?
Let’s break behavioral targeting down into simple terms. According to various studies, in 2020, we’re currently seeing over 5,000 advertisements per day. How many of these ads do you think were picked specifically for you?
The answer is actually more than you think! Behavioral targeting is a highly personalized, timely system of marketing directly to consumers. Good behavioral marketing requires advertisers to know their audience and how they interact with the business.
How Does Behavioral Targeting Work?
Behavioral targeting uses real data from your customers such as where they spend time on your app or website, what purchases they make in your e-commerce store, or which social media ads they engage with. These are just a few of the many avenues of data from which advertisers can collect from customers.
By sectioning off which users do certain things, you can then target these users more directly. For example, if you want to run an ad that targets users who have purchased a product from your website but haven’t returned in the last 2 months, you’ll be able to pull that specific data to run a more effective ad.
Behavioral targeting has a multitude of uses such as retaining recurring customers, acquiring new business, promoting specific products in certain geographical locations, and much more.
You can even target users for specific data such as the town they live in, their spending habits on your site, or even their gender. There’s really no limit to the power of behavioral targeting.
Making the Most of Behavioral Targeting
At this point, you’re probably wondering how to get started in the world of behavioral targeting marketing. The good news is, you probably already have a mountain of data to work with.
If you’re set up your e-commerce site, you may have already enabled data tracking to show who exactly is buying your products. If you have an email list or a newsletter, you also already have access to a great amount of data through email.
If you haven’t set up these tools yet, it’s important to get started as soon as possible. In the end, the more data you have, the better and more accurate your advertisements will be!
Once you’ve acquired your data, you’ll need to decide how to use it. Access your company and decide which trends you’d like to focus on the most.
Are you interested in getting more engagement on your website? Are you looking to acquire more followers on social media? Do you want to promote a certain product?
Once you have your ideal campaign and the data to back it up, the only thing left to do is to get started! While running your campaign, you can even track various advertising metrics to ensure that your behavioral targeting is paying off.
Time to Get to Work
We hope we’ve answered your burning question of “what is behavioral targeting?”. By following the key advice above, you’ll be able to make behavioral targeting work for your business!
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