From traditional media, print media, to digital media, tourism marketing has done well over the years, pulling in amazing sales. With the rise of social media, the number of people interested in tourism keeps increasing.
Even then, a simple mistake can slash big holes in your marketing campaign, and the worst bit is not being able to identify what the errors are. Fortunate for you, here’s a look at some of the top tourism marketing mistakes you need to avoid:
Obscuring your brand
The whole concept of marketing and advertising revolves around positive and massive publicity. If your brand essence is not significantly visible in your marketing messages, then you are risking getting your money sucked down the drain.
Your brand needs to stand out beginning from the name of your business, color, and to some extent, even font. Keep the font size large enough that someone can read from a distance, with a font color that appropriately contrasts with the background.
Leaving out important details
Although this mistake is often accidental, in tourism marketing, there are significant consequences for leaving out important messages. When gathering people for a camping road trip upcountry, for instance, crucial details like location, time of departure, payment fees and method, requirements, email address to reach you, among other information, must be included.
The idea is to maintain keenness to details for the integral information, particularly in the accuracy of contact details and payment information.
Overlooking the need for follow-up
More often than not Travel agencies are not keen on following up to check on customer satisfaction for services provided, which is a huge mistake, predominantly in this industry. You need people to review your site and services for you to weigh out your overall success.
If for example, you were looking for a Travel Agency for Sale, upon inquiring a couple of details, you would expect someone to follow up for you to make the purchase. In the same way, your clients and customers need the follow-up to gather intel on their experience, inquiries, complains and reviews. Consider follow-up emails, phones calls, texts, among other techniques. Further, track down social media engagements, social media shares, click-through rates for your marketing messages, and most importantly, the feedback.
Sharing meaningless images
Much as the field of tourism largely benefits from visualization, sharing meaningless images can confuse your target audience. The media you use should be consistent with the texts you share, providing adequate information about the location, the structure, the sentimental value of the place, among other details.
Let the images you use to be focused on depicting the goal of your marketing messages, rather than merely drawing attention to your message.
Quality and originality of the media
Plagiarism of media is one common flaw in tourism marketers. If you have not traveled wide enough or had a resourceful database of gratified clients, it can be hard to come up with media that is relevant to your course. However, beyond any doubt, invest in photography, so that the images you take are legitimately your own and not downloaded from the internet or other people’s sites.
Tourism marketing is an exciting field that can give you quite a thrill and massive attention all over the world. Channel your efforts on communicating to the right target audience in the best way possible, avoiding these top mistakes.
