Key Highlights of the Infographic
● Number of Internet users in the top 10 countries with most internet users.
● Google AdSense CPC for each of the listed countries. (except China)
● Average Audience Value (Calculated by Aggregating the CPC and Number of Users)
Other Hidden insights that the infographic provides
● Feasibility of any online business targeted at audience in a particular country (which
heavily depends on the number of internet users in the country)
● Chances of future growth in that country (Any country with an internet penetration rate of
less than 50% is far from saturation and is likely to grow in the future)
● Purchasing power / economic strength of a target country (Countries with audience
having greater purchasing power and higher demand for digital products are likely to
have a higher CPC)
