It’s the year 2019, and just about everything can be done online, from appointment scheduling, to reminders, and even getting consultation from quality places, including medical practices. That being said, when you’re a plastic surgeon, you need to have a website, and furthermore, your website needs the proper SEO (search engine optimization) to help you stay above your competitors as well as many other reasons that we’ll get into in this guide.
The Reason You need Plastic Surgery SEO
Your website is an integral part of your business. Therefore, you need to have good SEO practices in place because people who are searching for the right plastic surgeon for them wants to “shop” for the right one on search engine. They look at photos (before and after), procedure lists, experience, both good and bad reviews (how many are good vs. the bad, as well as how your company responds to the bad ones to better help your patients), and believe it or not, even the bios of every single person on your staff if possible – especially you, the surgeon.
By having the right SEO for your company, you can have the top results in every search for your designated practice keywords, procedural keywords, and even your name itself as a reputable surgeon. Not only that, but you’ll have the best keywords for your local and surrounding areas that you handle because face it, not everyone in California is going to be looked up by someone in say, New Hampshire, but everyone in the general west coast may look it up. This will allow you to have your region set so you can be searchable by many people.
You Have More Competitors Today than Yesterday
Plastic surgeons are popping up all over the world, let alone the country. But just because the rise in competition of online persona’s is increasing, it doesn’t mean that your website doesn’t need to follow excellent “white hat” SEO practices. You actually need more analysis and audits done, as well as continuous optimization because you need to make sure your online reputation is at its peak so you can continue to rank at the top of search engines like Google.
That being said, one of the biggest things you can do is have your site available for mobile browsing. Almost ninety percent of all browsing and searching/shopping is done on mobile devices now, so having a mobile layout for your website, as well as all of the above SEO practices, quality content, etc. is extremely important for you.
You can’t just base your SEO practice for onsite SEO either; you need quality backlinks (articles, blog posts, reviews, and more that provide a link back to your website), as well as social media optimization (SMO). If your business isn’t listed on sites like Facebook, you need to get there as soon as possible too!
Fortunately, the team at Plastic Surgeon SEO (online at http://www.plasticsurgeonseo.net/) has been around for over 5 years, offering quality SEO for plastic surgeon’s websites, as well as their practices entire online persona’s. By increasing your reputation, their marketing strategies can provide the highest quality solution, making you the most visible plastic surgeon on the web, so you can ensure you get more happy patients coming your way!