Increasing your brand’s web presence has now become much easier and accessible than in the past and is also the well worth of efforts of many users and online business owners. However, online marketing is hard; it involves weaving the complex set of highly complicated and technical knowledge across a wide array of skill set.
So how will you promote your business? Today, the best and the most popular method of promoting a business on an online platform is by using playable ads. But, how?
By integrating playable ad with mobile games and other applications to promote your business! This method of promotion has been proven to cut costs, increase productivity and give your business a stronger hold in the market. Here’s how playable ads help you reach an audience:
Apart from showcasing the entire gameplay, the playable advert gives opportunities to the gamers to let them enhance their user experience and engagement. Usually, playable ads comprise these components:
Tutorials: The tutorial let players have a look at what exactly is in the game. It’s more like a microfilm, which is short in length and looks quite interactive. So, if you are creating the one for your business, make sure it is interactive and should have an interactive design.
Gameplay: Make sure that your playable ad should have the simple gameplay like the real game as this is going to give users the glimps of what’s in the application. Above all, how interactive your game is will decide whether or not the user will install it. For instance, if you have constructed a camera app, let users snap any picture and accessorize it with quirky filters.
The End Card: Make sure to include the call to action button at the end of the game to let users install the app. By using the click button, you can also tell clients other steps to perform the app. Let’s say, if you have installed the button to ‘install app’, the user will be redirected to the app store to get the original application.
Once you are done including the above components in your playable ads, show your best features and let the clients reach your business. Just remember, no mattrer what you built, there’s always something special in your application.
Whether it’s the gameplay, animation, quirky characters, Gifs and more, show them to the clients and make things look impressive. Pull out those extras and impressive things from different levels and compile them in a mini-game. Just aim on making things impressive and intercative.
Further, don’t create playable ads in a way so that your clients get overwhelmed by your actual application after playing the catchy and interactive micro game. Also, make sure that the best things that work are always simple yet interactive. To prevent this, create a platform, which is easy to navigate and also look quite appealing.
So, now that you know how you can promote your business, get it on the right platform, create a playable ad and you are sorted!