Research shows that the average website conversion rate is around 2.5%.
If your homepage conversions are a lot lower than that, you may want to learn more about how you can improve things. Yet, if you’re new to the world of conversion rate optimization, you may not know how you can bump up your conversion rates.
Read on, and you’ll learn how to make homepages that convert and drive sales. If you use these tips, you’ll be able to turn your simple homepage into a profit powerhouse.
- Do You Understand Your Target Audience?
If you don’t understand your target audience, you will not know how to create webpages that convince them to take action. Thus, if you want to improve conversions, you first need to develop a deep understanding of your target audience.
One way you can determine the needs of your target audience is by surveying them.
So, if you have an email list, you might send them a few questions that ask them what they care about and what they want to achieve. You can then use this information when deciding what you should and shouldn’t put on your webpages.
- Learn How to Split Test
Split testing involves creating multiple versions of a given webpage, and then testing them against one another. In doing so, you can figure out how to change a webpage so that it converts better.
So, suppose you own a dental surgery, and you want to do some split testing.
In this case, you might create two homepages with one promoting ‘teeth whitening’ and another promoting ‘Invisalign.’
After a given amount of time, you’d check the stats associated with the different versions, and you’d keep the one with the highest conversion rate.
- Bring in the Pros
You might know that your homepage has a ‘conversion problem,’ but you might not have enough time to fix things.
If that’s the case, you might be interested in hiring some professionals, such as SmashStack, that’ll help you sort out this issue.
If you’re going to go down this route, it’s a good idea to work with people that understand your niche.
That’s because such companies will already understand the needs of your target audience. This knowledge will then allow them to make some quick improvements to your homepage.
Do you know How to Make Homepages That Convert and Drive Sales?
You should now know how to make homepages that convert and drive sales.
Optimizing homepage conversions isn’t something you do once and then forget about. You need to make this activity a habit, as there are always little changes you can make that’ll push your conversion rates up.
Now, when you’re dealing with the other aspects of your business, focusing on conversion rate optimization can feel like a chore. Yet, if you want to improve the profitability of your business, this is something that you shouldn’t ignore.
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