How to Build Customer Trust Without Trying So Hard

Are you wanting to build customer loyalty with your brand? Do you wish there were a way to make customers feel more confident in your company? If so, then you need to learn about how to build customer trust with your clients.

Doing so can help shine the best light on your brand. Your customers will rave about how dependable your company is. So, what does it take to get to that point? How can you build customer trust in such great quantities?

See below for several ways that you can start building customer trust without making it seem like you’re trying too hard.

1. Focus on Communication

If a customer has a question and decides to call you, are you confident that one of your staff members is going to pick up? If they send an email, is there someone ready to answer their request as quickly as possible?

Communication is a huge factor in building customer trust. If they feel like they’re being heard, they’ll learn that they can rely on your brand to come through.

Does that mean they expect you to change your entire business model based on their complaints? Of course, not. They just want their voice to be heard. They want to know that your company is listening and trying to make things right.

So… how do you do that? Start by adding the necessary means of communication with things like a virtual number, live chat on your website, or putting an online contact form on your site.

Make no mistake about it, customer-company communication takes effort. But with the right tools in place, it can quickly become like second nature to your brand.

2. Monitor Online Reviews

Again, customers want their voices to be heard. Some customers will give up on your company after a bad experience, but most won’t want to.

As long as your company is apologetic and sincere about the mistake it made, they’ll be willing to give you another chance. One of the most common moves for upset customers is to take their frustrations out on online reviews.

You can’t control what gets posted about your company online. There will always be a mix of glowingly positive reviews and negative reviews. 

However, the negative reviews aren’t as detrimental to your brand if you’re active online. If you get out in front of those negative comments, you can control the damage it does to your brand’s reputation.

Put yourself in their shoes for a minute. You’re scanning online reviews for a company that you want to use and you see a negative review with a one-star rating.

Then you notice that the company they’re referencing has apologized for the mistakes and offered a direct line for them to discuss it further. This will help clients build more trust with your brand before they’ve even used it for themselves.

3. Tell Them Your Story

Every brand has a story to tell. Your company has a “why” behind the products and services you sell. There’s a reason that you prioritize certain aspects of your business like customer service, shipping, production, the materials you use, and so on.

Customers love to see things like eco-friendly products, free shipping, and so forth, but they want to know the “why” behind it. Why is that such a priority for your brand?

Patagonia Clothing is a perfect example of this. Their main mission is to sell high-quality clothing that’s made with as little harm to the environment as possible.

They tell this story in everything they do. It’s mentioned on their company website, their packaging, their labels, their advertisements, everything. 

Telling their story has built trust with their customers. The clients understand the driving force behind their brand.

Patagonia works hard to build on that trust by constantly being at the forefront of things like encouraging people to vote, paying towards environmental cleanup services, and prioritizing safe working conditions for their factory workers.

4. Stay Active on Social Media

Who do you trust more: the guy that’s quiet and hides in the shadows or the guy that’s friendly and outgoing? That’s the same impression that your customers are getting from your brand depending on your social media activity.

Even if you’re a small business and wouldn’t consider social media strength of yours, staying active and engaging with customers has its benefits. It shows that you don’t just want to make a sale, you want to build a relationship with your clients.

You want to connect with them and interact with them. This will help clients build trust with your brand on a new level. They want to do business with companies that prioritize connecting with them on a personal level.

5. Use Customer Testimonials

There’s nothing more insightful to a customer than seeing reviews from other customers that enjoy your brand. It can give them the confidence to purchase for the first time or do some repeat business with your company.

If you have great relationships with your clients, you should flaunt them. You should look for every opportunity to showcase the satisfied customers that you have.

Place testimonials from clients on your home page. Ask your most satisfied customers if they would do a testimonial video that you can put on your website and social media.

Build Customer Trust With Your Clientele

Now that you have seen several ways to build customer trust without trying so hard, it’s time for you to refine your approach using these tips.

Focus on communication. Go above and beyond to connect with your customers. Do all you can to make them feel like your top priority every day.

Be sure to browse our website for more articles on building customer trust, as well as many other helpful topics that you will enjoy.

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