64% of small businesses have a website. That’s because the internet is the best place to get your business found and to drive more leads and sales. The most successful businesses have a major digital audience and customer base.
From your website to other platforms such as social media, having an online strategy is essential. While you know the importance of having these platforms, this doesn’t answer your next question—why isn’t my business getting found?
Whether you’re an internet-based business or own a brick-and-mortar business, a large percentage of your audience and customers can be found online. If you want to get found online, remember these 4 tips.
- Use SEO
Search engine optimization, known commonly as SEO, helps your website appear higher on search engine results. Some common SEO tactics include content creation, keyword optimization, and backlinks leading to your website.
If you’re a brick-and-mortar business that relies on foot traffic, you should also implement a local SEO strategy.
Tactics include optimizing your business for Google Maps, implementing locational data if you have multiple locations, and using local-specific keywords.
- Define Your Audience
Every aspect of your marketing strategy should be tailored to your audience.
Know what they like to see and experience from your brand. Use branding strategies such as color schemes, imagery, industry-specific language, and follow trends.
A common strategy to better understand your audience is by creating a persona.
This is a fictional individual that embodies your audience. Research demographics such as age, gender, language, location, and other crucial information such as if they’re parents or if they’re in college.
From here, you can create a persona based on specific interests that relate to your brand.
- Know Where Your Customers Are
From your website to social media, there are many places your customers can find your brand. This is why you should know where your customers are and tailor your marketing strategy to this platform.
For example, let’s say your business has more Facebook likes and engagement than your other social media platforms. Target your social media efforts to Facebook marketing to further entice your followers while attracting new ones.
- Invest in Advertising
While it’s best to attract an audience organically, every business can benefit from an online advertising strategy.
Google AdWords helps you bid on certain keywords to improve your chances of showing up on those search results. You can also invest in banner ads that appear on different websites.
Social media advertising is also beneficial, helping you gain more followers and increasing your social brand awareness.
Get Found Online Today
Is your business invisible online? If you’re struggling to gain leads and sales, you’ll have to improve your business’ online presence. Fortunately, it’s easy to enhance your digital awareness.
From advertising to SEO, there are many ways your business can get found online. Use all of these strategies and dominate the internet!
Were these tips not enough? We have a whole marketing section with more advice as well as more resources for businesses. Continue reading our blog!