What is SEO?
SEO is short form for Search Engine Optimization. SEO is a methodology of techniques, tactics, and strategies that are applied in order to increase the amount of visitors any website usually gets by obtaining a high-ranking placement in the search result page of the popular search engines like Google, Yahoo, Bing, etc.
Google uses the automatic algorithms for grading the numerous websites with the same type of content. Technicians working in Google set out special “spiders” for evaluating a website based on more than 100 indicators including domain age, traffic, content, backlinks, etc. It is the primary job of these spiders to decide if a website is valuable or not.
What is the objective of SEO?
SEO’s primary objective is to provide all the spiders what the data they are looking for. It is a complicated and ever-altering art that can make anyone’s head spin. But, this may not be as chaotic as it sounds. You will have a collection of fix elements and truths which have remained same since the creation of Internet. These tried and tested are the accurate SEO techniques.
If you are a website owner, you need to understand and meet your target audience’s needs which can in turn lead to a considerate increase in your website’s traffic as well as your overall conversion rate. You might not know it but there are thousands or even millions of users worldwide who are looking for your website. But it is your job to make sure that you help them find your website in easier and efficient manner. This can be achieved if you learn the art of SEO. You can actually become an expert in this online field as it is way easier than what people usually assume. You can also save a whole lot of money as you will not be required to hire any SEO service provider.
Different types of SEO techniques you can imply to boost your website’s traffic
Here are some of the tips and key techniques that you can apply to have a visible increase in the traffic of your website.
1. Improve the Engagement if you want to Improve Rankings
To put it in simple terms, Engagement can be referred to as the ability of someone or something to hold a user’s attention while in SEO terms, engagement is the measure of amount of time a user spends on your page.
Although Google has never made it official but there is strong evidence that suggests that Google often tends to reward the sites with strong user engagement with a reasonably higher page ranking. Another key relationship is between the organic position and the bounce rate of a page. The higher the bounce rate of a website, the lower it will be ranked in the search.
2. Try to Make the Existing Pages Longer
Recent studies have concluded that the longer is the content plan, the higher will be the likelihood of it ranking on top of the search results.
However, it is impossible to write 2000+ words for every blog and this time consuming process cannot be completed by everyone. It is much easier to add some extra words in a blog post which already has 1500+ words than to go from 0 to 2000 words in a new post.
An already existing content will already have the authority and an established readership of its own. So, instead of writing new content from the scratch, it is much easier to find a post by you which is already relatively high on the ranking and refresh it with new information and extra content to improve the ranking.
3. Do Not Forget to Focus on YouTube SEO
YouTube videos often rank in the top 10 of any Google Search and this happens far more frequently than for any other kinds of videos. According to the figures released by Forbes, YouTube also happens to be the most popular search engine with an estimate of more than 3 billion searches per month which easily surpasses the numbers of Bing, Yahoo, and AOL put together.
If you focus on YouTube SEO, you will be able to push your website onto the first page on Google and also get additional traffic from YouTube as well. This will directly result in twice the amount of traffic from the same content.
4. Data Research from End-user value
Google is basically a data company which makes all of its tools, algorithms, and platforms and sends them out with only one purpose – to get data from users in order to improve and build a stronger system. Similarly, you can also use the data that you collect from your target audience. This feedback which you will obtain from the users of your service or product will help you create content according to the tastes and standards of your audience.
Usually, the public is responsible for sharing and production of a certain concept or idea. So, obtaining the required relevant data can be hard sometimes but if you know the social media platforms that your target audience usually spends the most time on, you can easily assess and weigh where their preferences lie.
5. Keywords Used by Your Competitors
For this particular strategy, you need to thoroughly research your competitors and their techniques. Researching competitors is a common move widely acted out in any business industry as well as on any online business platform. You can easily research the most commonly used keywords that your competitors are ranking for. Once you have researched, you can create better content for those keywords and then get it published on your own website.
6. Social Media is a Must
In an era where mostly everything is done online, Social Media presence is more important than you think. It is essential as Google usually considers a website’s social media presence to be a key factor of its influence and relevance. Let us take an example – if Google finds that your content has thousands of tweets and re-tweets on any article then it will automatically conclude that it is something significant and in turn reward the site in terms of higher ranking.
The users can easily get more tweets, likes, comments, and shares on their articles by writing better content when it comes to quality and relevance. The content also needs to have the potential to inspire the readers to promote it and spread it across.
Editor’s Note: This article is written by Nikhil Aggarwal. He is currently working as Content Manager with SEO Experts India. He have a great passion for digital marketing and he help small and medium-sized businesses improve their online presence and grow their revenue by formulating effective digital marketing strategies for them. Apart from Digital Marketing, he have a keen interest in Entrepreneurship, Online Reputation Management, Quality Link Building Tech Consultancy, etc.