Loyalty is the key to business success, no matter what industry you’re in. It’ll help you get return customers, referrals, and good reviews. This is all part of building a brand, and if you get it right, it’ll help your business to blow up. Read on for some actionable tips on how to improve brand awareness and get adoring customers.
Be the gift that keeps on giving
Gifts are an underrated yet effective tool when it comes to building brand loyalty. The best part is that you don’t have to splurge. Something as simple as beautiful, branded promotional products or a gift card to their favorite restaurant can transform your relationship with a customer and earn you return business.
If you’re a service business that’s just completed a project, you can send your client a thank you gift for using your services. If you’re a business that sells a high-value product, you can send a small surprise gift when the customer receives their order.
You can also set a timescale for when a client receives a gift. For instance, you might gifts on the third or fifth time a customer purchases from you. When it comes to choosing a gift, try to make it both useful and relevant to your business. The last thing you want is to spend money on something that’ll end up in the back of a cupboard. The gift should also be branded, with an insert or a flier that lets the recipient know who it’s from.
Let customers know what you’re doing for them
Perception is everything, and if you’re not telling customers how they can benefit from your business, they won’t be as attracted to it. Try to understand how your customers like to communicate, so you can keep them updated on behind-the-scenes happenings and the latest offers from your business. You can send them emails or text messages and even go live on social media.
Remember special occasions
Put the effort in to learn more about your customers, particularly details like birthdays, anniversaries, and other milestones. Save this information in your calendar, so you can give them a call, send them a handwritten message, or even just flick them a quick text to let them know that you care. This will go a long way toward cultivating a lifetime relationship with your customers.
Write more personal notes
If you can, try to write and send personal notes more frequently. These can be added to deliveries, giving each customer a personal touch with each order they receive. Handwritten personal notes are rare, so people tend to both appreciate them and remember who sent them. In other words, doing this will set you apart from the competition because nobody else is doing it. Plus, it’s a great way to take your relationship with the customer beyond a single transaction. Remember that a customer stays a month, but a friend stays forever.
If you see something that your customer might be interested in, pass it along. Whether it’s a movie or an article you think they’d like, let them know about it to show that you genuinely care about them. This will strengthen your relationship, especially if you understand your customer’s likes and preferences.
Like any business owner, you want to make as many people as possible aware of your brand. The easiest way to do this is to cultivate loyal customers who talk about your brand at every opportunity, and the strategies provided in this article will help you do just that!