A whopping seven out of 10 consumers agree that the packaging of a product influences their decision about whether or not to buy it.
If you want people to grab your product off of store shelves, you need to make sure it’s packaged in a way that’s eye-catching and shows off what it’s all about. Not sure where to begin when it comes to packaging?
Read on to learn about some of the most important product packaging factors you ought to consider.
Manufacturing
One of the first things to keep in mind is the manufacturing process for your product packaging.
What kind of materials are you going to use to store and showcase your product? Will you go with plastic? Or, do you prefer a more sustainable option like recycled cardboard?
Think, too, about whether you need to invest more in product security. For example, do you want to include tamper-resistant features?
Branding
How are you going to set your product apart from others on the shelf? How are you going to ensure that people know it comes from your business?
When you’re printing out labels and packages for your items, think about how you can make sure the design aligns with your brand. Do you need to use certain fonts or colors? Do you need to include a picture of your mascot?
Invest in customizing your packaging to make your products stand out and raise awareness of your brand. Don’t underestimate the power of well-designed, premium packaging. Research has shown that consumers are more likely to buy a product with attractive packaging even when they’ve never tried it before. Excellent packaging can open doors for your brand.
Extensibility
If you plan to roll out more products in the future, how easy will it be for you to alter your packaging to fit that new product? For more seamless product introduction, it helps to think about the extensibility of your packaging and make it easy to modify.
Authenticity
Make sure your packaging is authentic and shows some personality as well.
People are going to be more likely to take interest in a product if it stands out from the crowd and feels as though there’s a sense of authenticity and realness behind it.
Remember, people don’t just want to know what they’re buying. They want to know who’s selling it to them.
Transparency
Think about transparency when choosing the labels for your product, too.
These days, consumers place a high value on transparency. They want to know exactly what’s in the products they’re buying, whether you’re selling food, personal care products, toys, or anything else.
Transparency doesn’t just refer to what’s listed on the label, though. It can also include the label itself.
Clear labels are a great option to consider if you want to show off your product and don’t want to hide it behind a bunch of paper or plastic.
Put These Product Packaging Tips to the Test
As you can see, there are a lot of things to keep in mind when you’re working on the product packaging for your latest venture.
If you remember the tips listed above, though, you’ll have an easier time putting together unique, high-quality packaging that makes a great impression on your customers.
Do you want to learn more about subjects like packaging and marketing? If so, head to the Business section of our site today to dive deeper into these topics.
