Ecommerce is becoming more and more important as the market adapts to offering more services for delivery and curbside pickup as a result of COVID-19. While vaccines are now being put into peoples’ arms across the world, it’s hard to imagine that e-commerce is going anywhere anytime soon. In fact, it’s not unreasonable to think that the fact that behaviour has changed around eCommerce and online stores is likely to be lasting post-pandemic.
As such, it’s crucial that your business has an online store if you don’t want to inadvertently drive away potential customers. One of the top e-commerce platforms on the market is Shopify, which makes it easy to integrate product pages and checkout pages with your existing website. Read on for a few tips and tricks to making the most of your Shopify account and page.
Use attractive product photography.
A great way to ensure that your product pages convert is to use product photography that really gets potential customers excited about the item. Don’t settle for a photograph taken by your iPhone if you really want shoppers to get excited about what your business is selling. Instead, the best way to get attractive product photographs is to work with a professional photographer who’s experienced in taking product photography for a wide variety of merchants and industries. As you start to gather a wider catalog of photos of your products, the best way to organize them is to use an online image storage device.
Using an online image storage solution ensures that you have your photos wherever you are, instead of just keeping them on a hard drive or your Google Photos or Dropbox account. Some online image storage platforms even sync with a mobile app and social media, so that your sales associates can quickly pull up product photographs on their phone when talking to a shopper in your physical store that matches what they saw online.
Leverage SEO terms in your product pages and descriptions.
When it comes to writing about your products online, it’s important to include search engine optimization strategies. After all, your online store can contribute to your company’s search engine page ranking, and in order to boost your traffic and conversion rate, you need to make sure that as many search terms for your products result in potential customers being lead to your website.
A simple way to do this is by adding some SEO terms to your product descriptions and titles so that shoppers are more likely to associate the products you sell with your homepage, too. If you’re not sure where to start in optimizing your ecommerce store, a great option is looking into testimonials for different creative agencies in your area. If you have a personal referral from another business owner, you may even be able to get a discount.
Optimize your checkout page to boost your conversion rate.
A critical thing to do if you really want your online store to succeed is to pay attention to your Shopify checkout page. Cart abandonment is something that happens in any industry, which is why it’s pivotal that you work to optimize your checkout page as a way to avoid abandoned carts as much as possible.
While you can send abandoned cart emails to shoppers in order to try and decrease your cart abandonment rate, there are a lot of other different ways to just get higher conversion rates in the first place. Optimizing your checkout page to eliminate as much friction as possible and make completing a purchase simple and painless is thus an important first step if you really want your sales to skyrocket.
