Has technology has touched every facet of your business’s operations?
If yes, perhaps there is nowhere tech is more visible than in the digital marketing innovations that are constantly springing up to provide your brand with more efficient marketing tools and strategies.
In this article, we’ll explain some of the top digital marketing trends your brand can start to take advantage of today.
One of the biggest technological innovations is artificial intelligence. Chatbots take advantage of artificial intelligence principles by enabling robotic messengers to converse normally with your prospects and customers.
Leverage these strategies for chatbots to use them in your Internet marketing efforts.
2. Big Data
The concept of big data is simple: the more information you have to draw from, the more patterns you can recognize and conclusions you can draw. Nowadays, we have more and more tools to crunch huge databases down into manageable outputs that help us understand what marketing strategies are working in our industry.
Your customers don’t want to be sold to by a brand. They want to be sold to by a person. By using automated personalization technology that customizes content for each user, you can increase conversion rates.
4. Video Content
As Internet connectivity improves for all, video content is now a much more digestible and accessible form of content that needs to figure in your marketing strategy. Use it on your website or blog as well as on your social media profiles.
5. Influencer Marketing
The influencer marketing trend allows brands that are yet to be firmly established to take advantage of the large followings that industry personalities have built up. This eliminates much of the legwork that goes into building initial marketing momentum.
6. Visual Search
Visual search options from Google and Bing now allow users to search for products and services by simply uploading pictures. Your website needs to optimize for visual SEO.
7. Voice Search
Similar to visual search, voice search tools are also exploding in popularity. This is in part due to the prevalence of digital assistants such as Amazon’s Alexa and Google’s Home Mini.
8. Social Media Stories
Almost every social media platform now has a story function that enables users to share quick highlights of their day. This allows you to output more content and better engage with your customers without filling up their feed.
9. Machine Learning
Machine learning tools look at outputs from big data to correlate variables. Thus, you’ll be better able to build customer profiles by linking conversion rates to characteristics in your ideal customer profile.
10. Accelerated Mobile Pages
Mobile is still king in 2020. Everyone’s reaching into their pockets for their smartphone when they want to research something online. Your website has to be optimized for a fluid, speedy mobile experience.
Digital Marketing Innovations to Leverage
With knowledge of these ten digital marketing innovations and trends, you should now be far better equipped to develop a rock-solid marketing strategy that will maximize ROI.
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