With numerous marketing techniques, a lot of professionals wonder whether it is still wise to send e-mails or not. With the growth of social networking sites and other means, many businesses ditch e-mailing in favor of the latest methods.
Nevertheless, marketing students know that e-mailing remains the most virtued and simple tool for promoting businesses in an online environment. Here, we will consider the reasons why this technique is still as powerful as it used to be.
It Keeps Brands Top of Mind
There is evidence indicating that slightly more than 30% of the USA citizens check their inboxes every day. This means that businesses that abandon e-mail marketing miss out on the chance to interact with their prospects and existing clients on a daily basis.
On e-mail marketing courses, students learn that it is unwise to have your clients’ e-mail addresses and not to use them as a great opportunity to draw their attention to your brand. There are individuals that check their e-mail accounts five times a day or even more, so, for brands, it is of great importance to be there where their devotees are.
However, sending too many messages can make the audience ignore them. Therefore, it is vital to learn how to strike the right balance to keep your business top of mind. In this case, an event-triggered technique can come to good use.
It Allows Hyper-Personalization
Unlike other strategies, sending e-mails is highly customer-oriented. It allows analyzing clients’ info and segmenting contact lists developed in accordance with the common features. At the end of the day, businesses come up with the messages that address the specific needs of their devotees. This is how many inspire their clients to interact with their brand.
It Helps to Establish Long-Lasting Relations
The organizations that have developed a strong e-marketing campaign have all chances to become everyone’s favorite news providers. Students of marketing schools are taught that it is possible for many businesses to build the trust of their clients by providing them with useful tips and the latest info. Therefore, it is vital to send messages which matter to the recipients on a regular basis. It has no sense to besiege customers with anything else but what may intrigue them.
It is Action-Oriented
The info delivered to customers is usually meant to make them follow, reply, etc. Therefore, it is crucial to include CTAs to the messages so that recipients can respond to boost your website traffic and maximize its conversion rate.
On hands-on courses, most young marketers do a typical fault which is all about providing too much info and very few CTAs. In fact, it is better, if they include little info which will only heighten the clients’ interest and then place several links to follow for more details. However, there is no need to use more than three CTAs; otherwise, such messages can confuse the recipients.
It Is Relatively Cheap
The basic expenses associated with the use of this technique come with purchasing specific software. After that first spending, the cost is usually less than a cent per message. Marketing students are taught that this tool is much cheaper than those coming with media buys and postage expenses.
What Makes it Stand Out
When the contents are relevant, e-mail marketing can achieve more for businesses than social media. Unlike the latter, it comes with a base of subscribers who are concerned about the subjects of the received messages. Therefore, they can decide on their own whether to read or ignore the e-mails. When it comes to social networking sites, the targeted audience usually filters the info and thus the latter often doesn’t reach it.
E-mail marketing proved to be up to forty times more powerful than a social media one. There are data showing its increasing potential. More than 90% of all Internet users have an e-mail account. You don’t need a specific qualification to understand why, in the case of social networking sites, this number is significantly lower.
When used properly, e-mail marketing can increase sales, attract new clients, and retain the existing ones. Meanwhile, social networks must catch the interest of their prospects first so that they can become clients. Beyond a shadow of a doubt, e-mailing is as powerful as it used to be.
It is Useful When Used Properly
On marketing degree courses, students are taught that any e-mail marketing campaign works only when the contents meet the interests of the targeted audience. Otherwise, it comes to naught. To develop a strong campaign, a plan is needed. In this case, they know that Pro-Papers writing services always come in useful.
Many organizations cannot benefit from this strategy simply because they lack essential info about their clients. Another typical fault many marketers do is sending too many messages during a short time span. Almost eighty percent of people claim that they tend to unsubscribe if get too many e-mails. With this consideration in mind, it is crucial to stop besieging clients.
To produce results, every campaign should be planned properly in advance. Except for the relevant contents, marketers should benefit from CTAs to motivate the audience to click where it is needed.
Even though one may think that sending e-mails is not as powerful as it used to be, there is no reasonable basis for questioning its effectiveness at all. Instead, with all of its pros, it proves to be among the best marketing approaches one can benefit from nowadays.