When your business is first starting out and you don’t have a lot of money to throw around, promoting can be a struggle. Running a campaign in a newspaper or doing a radio commercial is pretty far out of your budget.
What if we told you that grabbing a huge following doesn’t have to break the bank. We’ve got plenty of promotional marketing ideas that will cost you very little to set up. You may be able to get away with simply giving out a few free samples of your product.
Check out this guide for a list of marketing tips and tricks that will help you get your name out to the world.
1. Always Have a Pitch Ready
You don’t want to lose a single marketing opportunity so make sure that you always have a pitch and a few business cards ready to go. It doesn’t matter if you’re at your cousin’s wedding or your child’s baseball game, you’re sure to run into someone who needs your unique services and products.
Keep in mind that your pitch needs to be short. After about 90 seconds, you’ll lose the attention of the person you’re talking to because humans have really tiny attention spans. Tell them an interesting story to keep them engaged and stay away from spouting a bunch of boring facts.
2. Become a Part of the Community
One of the biggest marketing ideas that you can take to heart is to get out there and be a part of your community. Sponsor a child’s baseball game or a school play to get your name in the billing.
Use Big T Printing to print off a bunch of custom posters and bookmarks and drop them off at your local library. People will think of you whenever they have to mark a page.
3. Ask People for Referrals
We know it can be hard to ask for referrals because you don’t want to come across as pushy or annoying. There are right and wrong ways to go about it.
Include a small section at the bottom of your emails that asks for customers to give a referral. Reach out to a few of your loyal clients instead of asking every single one that walks through your door. Give customers gift cards and other goodies for giving a referral.
4. Recruit Influencers
People will buy products from people that they trust. If you haven’t built that level of trust yet, grab in influencer that specializes in your field.
Most of the time you can offer them free samples of your products and they will do a review for you. It’s a cheap and easy way to grab attention.
Promotional Marketing Ideas That Won’t Break the Bank
It can be hard to promote your business when you’re first starting out. You don’t have enough pull or money to have advertisements on the radio or in theaters.
So, you have to think of a few promotional marketing ideas that will gather just as much attention without bankrupting your business. Try out some of these marketing promotional activities to get started.
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