It’s a dream for many businesses to get a spot in a trade show. After all, promoting directly to your buyers is one of the best ways to get noticed.
Trade shows are believed to be one of the best ways to gain visibility for your products. Reports show that 41% of marketers believe they are the best marketing channel, next to digital marketing.
You need your trade show booth to be set up well if you want to bring in new business. Below are five tips that can help you stand out from the crowd.
1. Find the Right Show
It might be tempting to go to every trade show you can find. However, this is a mistake.
You need to find the shows that have the audience who will buy your products. If you spend your time going to shows without a buying audience, you’re only wasting time and money. Finding the shows with the right demographics will make your trade show displays more successful.
2. Get Samples Ready
If you’re a new company, you don’t have the trust of your customers yet. You need a way to gain that trust.
What better way than to give free samples of your product? Make sure you prepare plenty of products for trade show attendees to try.
If you don’t have a physical product to give out, give out swag instead. Brand it with your company logo, so people remember your business.
3. Promote Your Booth Before the Show
You aren’t going to draw the audience you want if nobody knows your booth exists. You need to build up hype before the show if you want people to know that you’ll be at the show.
One of the best places to do this is social media. Spend a little to promote social media posts about your booth.
4. Get Buyer Information
Don’t rely on potential buyers finding your business after the show is over. Make sure you follow up with everyone that showed interest in your product at the trade show.
Collect the contact information of people who are interested in buying. There isn’t a lead that is too small when it comes to building your business.
5. Find a Great Presenter
Your trade show guests don’t want to only stop by your booth to see what your company is about. They want to hear it from someone.
Having a great presenter can make the difference between a good booth and a great booth. Read on here to learn more about what a trade show presenter can offer your trade show booth.
Take Your Trade Show Booth Design Seriously
Having a trade show booth is one thing you can’t get wrong. It’s your time to show the rest of the world what your company and products are all about. Make sure to use the tips above to get your display set up the right way.
Are you trying to learn more about marketing your product after your trade show? Head back to our blog to learn the tips you need to get the job done.
