Do you want to keep up with other brands with marketing videos? Creating meaningful and profitable videos isn’t easy. Thus, a lot of brands turn to cheap video marketing tactics that grab client attention but don’t hook them in.
You want to avoid this pitfall and establish your brand as reliable in the industry. To make this happen, you need to create an effective, unique, and encouraging array of videos. Below, we have a guide about marketing video production plus tips to get started.
1. Start With a Great First Impression
When it comes to business, first impressions are vital to your success. Small businesses need to make a big bang if they want to impress potential clients. Creating videos for your business sparks excitement for your brand.
Combine your video with other marketing campaigns to build up hype for your business. This is something you can do even before you launch your business. However, if you do this, you must ensure your brand is worth all the hype you’re spurring.
The best videos for you will depend on your business and creativity. You can choose to create trailer style videos or self-introduction videos. If you want, hire actors to illustrate a problem and how you can fix it.
For example, if you want to introduce the brand, make sure you explain what you do as well. Avoid doing a lot of bland explaining in your first video. This can bore the viewer and make them click away rather than hook them in.
2. Keep Improving and Keep Publishing Content
As you know, a loud and shiny start isn’t enough to keep the business going. It’s great for gaining attention but not for keeping it once the glitter has gone. To ensure your customers keep their attention on you, consider continuous content creation.
Combine audio and visual stimulation in your videos to keep the viewers’ interest in them. Be tasteful, creative, and clever in how you present complex ideas. Check out which types of video production for your business are the most effective.
Take notes from older productions and improve upon them. Invest in marketing video production by buying or leasing professional equipment. Better equipment, writing, and acting heighten the quality of the videos you publish.
Are you afraid you’ll run out of topics to cover if you keep publishing content? Below, we’ve got a list of other things your videos can cover:
- Company’s culture
- Brand’s origin story
- Brand videos (e.g. vision, mission)
- Event videos
- E-learning, instructional, or how-to videos
- Explainer videos
- Customer testimonials
- Interactive VR and/or AR
- Interviews with experts or leaders
These are only a few of the many video types you can produce for your video marketing campaign. There are many more types of videos you can create. The key to success is staying on brand and keeping them meaningful to the customer.
3. Create an Outstanding Portfolio
A lot of people believe in the saying, “To see is to believe”. In marketing, you must accept this to be true to your customers. Understand that what you put out there is what clients believe about your brand.
Thus, your goal is to create the perfect portfolio for your brand. Earlier, we gave you a list of video types to add to that portfolio. Don’t be afraid to take out the informal and terribly-done videos.
Creating a portfolio is an easy way to showcase your best products. Use it to highlight your most popular videos. Remember, an on-brand portfolio will strengthen the customers’ perception of your brand.
Whenever you make videos or your portfolio, be unique. Find your brand’s style and stick to it. Make sure it’s evident in every video and your portfolio.
4. Make the Most out of Hosting Platforms
A 2019 survey found 66% of business owners saw video as the most effective form of content for their marketing strategy. To take full advantage of the videos you produce, put them up in as many platforms as you can. Bringing them to a variety of hosting platforms opens your brand to new niches and customers.
YouTube is the leading video hosting platform for businesses. It’s free, very accessible, and offers unlimited bandwidth and file sizes. Its analytics tools are also perfect for keeping tabs on your video data. Also, let’s not forget about the comment community and shareable capacity.
5. Be Strategic in Your Marketing Video Production
Going on YouTube can pressure you to create videos daily to earn money from them. This extra income sounds tempting to small business owners. However, having to publish videos daily sacrifices content quality.
It’s not a good idea to ride onto this bandwagon. Let the extra cash from YouTube go and focus on your business.
With that said, let’s talk about other things you can do to get the most out of your videos.
Search engine optimization (SEO) is a part of publishing videos. On YouTube and other video hosting sites, you still need SEO. Don’t forget to insert vital keywords in your video titles, descriptions, and tags.
Using social media is another strategy businesses use along with their marketing campaigns. Whenever you post a new video, share it on social media sites to entice more people to view them. If you create an interesting enough video, social media shares attract even people who are not likely to buy your products.
It’s good to produce explainer videos for your products or services. However, you also need to be smart with how you present them. One method of establishing your expertise is to insert statistics in your videos.
You should also learn to engage with your viewers and customers. Are they requesting specific coverage on future videos? Listen to their appeals and use the video to address other concerns of theirs.
Use Video as an Effective Business Promotion Solution
Now, you’re ready to create or launch a video marketing campaign.
Don’t forget to always maintain your brand’s unique style throughout the videos you create. Finally, it’s very important to make sure each video you publish is valuable to your customers. Otherwise, it will be a waste of your resources and your customers’ time.
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