When you take a moment to research SEO Singapore trends, you’ll encounter countless blogs with definitive lists of trends. However, these endless lists boil down to the same fundamental ideas.
Even though SEO trends keep changing, the goal behind search engine optimization remains the same; to show search engines that your website content matches your audience’s intent.
To achieve this, you need to keep an eye out for the changing trends. What worked last year might not give you the same results today.
When you work with a reliable SEO agency, you can successfully roll out new SEO and marketing strategies that work.
SEO plays an essential role in helping you increase visibility, as well as maintain relevance in your specific market. You need to update your marketing strategies regularly to ensure they account for new trends.
Businesses change and optimize strategies to meet customers’ needs. Some even go as far as changing their products and services to cope with their clients’ buying behavior. This is the same way Google updates it’s algorithms to ensure it provides exceptional services for its users.
If you want to rank high on SERPs, you have to toe the line. You can only do these if you know the latest SEO trends.
1. Intent Recognition
Google is a lot more focused on the intention behind search queries. It has gotten good at determining what a person needs based on how they phrase their searches. The algorithms are smart enough to serve up content that corresponds to a user’s intent.
Intent recognition allows Google to enrich each user’s search experience. Embracing this new trend broadens your scope in search engine optimization.
Work with a search engine marketing agency that keeps this in mind when creating your website content. You need to identify events that start your prospects down specific roads that lead them to your content.
The way a person phrases their search query determines what their intent is. They could be trying to find the location of a business like your own or find the services you offer.
When audience intent is your starting point, you will definitely hack SEO in Singapore. Tailoring your content around intent ensures you achieve the right structure and language for your webpages.
2. Content Remains King
Content will always run the show because you can hardly optimize your website minus content creation. Google algorithms have become very picky because they’re looking for content that is valuable to the end user.
Factors such as keyword density, word count and links are no longer the only focus. You need to make sure that your content is organized as well. Achieving the right keyword density is not enough if your content misses the mark.
You need to work on content’s quality and relevance to ensure both in check. Effective search engine optimization Singapore ensures that users have an easy time going through your content.
Google and other search engines put all these factors into consideration when ranking content. To find out if you’re on the right track, consider getting a site audit.
Getting a full inventory of your website’s sitemap helps you determine if your site structure is cohesive. Organizing and interconnecting pages based on the purpose of each ensures that users have a smooth time moving through your content.
If your site has no definitive structure, it’s about time you went back to the drawing board and figured out a restricting strategy.
3. Local Search
Statistics show that 46% of online shoppers usually confirm online inventory before going to a specific store.
This alone illustrates the importance of local search. When you’re looking for an SEO agency Singapore, settle with one that will help you boost local-based rankings.
In localizing your site, you make your business more accessible to local customers. It’s an excellent way of increasing site traffic because most people like to transact with businesses near them.
Here are some useful tips that will help you optimize your site for local search;
- Optimize your business listings like My Business, Apple Maps and Bing Places.
- Introduce a customers’ review section on your site so you get feedback on product quality and service delivery.
- Optimize your website for mobile so users have an easy and smooth navigation experience.
- Optimize your content with local keywords so that you show up on Google’s SERPs each time a user searches your business location.
- Generate landing pages for all your business locations.
- Provide relevant citations like your phone number, address, business name and website link.
Keeping an eye out for the latest SEO trends ensures that you roll out effective marketing strategies. Businesses need to ensure the content they create and how they optimize it positions them on the first page of SERPs. This way, prospects can easily find your business regardless of where you’re located.