Video Advertising 101: 5 Ways to Vamp up Your Video Content

May 18, 2020

Have you ever heard the old proverb that a picture is worth a thousand words?

Well, if a picture is worth a thousand words, then just think how many a video is worth!

The simple truth is that the current online market is crowded with text-based content. There’s no shortage of blog posts, articles, and webpages with text-based content. But video content? That’s another thing altogether.

There’s no doubting the fact that the Internet could use more video content. Thus, if you want to differentiate yourself from the competition, taking a video advertising 101 crash course is one of the best ways to set yourself head and shoulders above the competition with your marketing strategy.

In this article, we’ll provide you with a few basic tips that you need to keep in mind.

1. Use Soft Light

The first thing to remember as you start to create your videos is to leverage soft light instead of hard light. Soft light is the kind of natural light that you see in the mornings and evenings. It’s not overly bright but provides plenty of light to see what you need to see.

Second, soft light ensures that there aren’t very hard shadows in your background created by your video’s subject materials. Hard shadows distract your audience and make the production quality seem much lower than it truly is.

2. Energize Your Audience

With video marketing, remember that the level of enthusiasm that you convey in the content is what your audience will adopt. If you want to hype up and energize your audience about your product or service, then your video needs to be hyped up and energized.

Focus on being a positive, enthusiastic personality when presenting on-camera.

3. Be Mindful of Your Background

One surprisingly simple fix to improve the professionalism of your video content is to be mindful of your background. Make sure that any unwanted artwork or untidy, disorganized possessions are put away. Try to go with as clean of a background as possible to reduce distraction from the subject matter of your video.

4. Upgrade Your Audio

Once you have good video equipment, make sure that you pair it with good audio equipment. The sounds and voices in your video should be crisp and clear. Otherwise, your audience will struggle to understand what your video is trying to communicate, and may just give up trying to watch it all together.

5. Remember the Rule of Thirds

Last but not least, remember the rule of thirds. The rule of thirds states that you should divide the screen up into a grid of thirds, or nine equal spaces. Portion your subject matter into those equal spaces to create a visually aesthetic presentation.