There is a major shift at the top for Groupe SEB India. The company has officially announced that Jasjeet Kaur has stepped into the role of Chief Executive Officer, effective December 1, 2025.
This isn’t just an administrative change; it’s a strategic move for the company’s Indian operations. Kaur has been an integral part of the leadership team since 2020, and her elevation signals a double-down on the strategies that have been working for the brand over the last few years.
From Marketing Director to CEO Kaur’s rise within the company has been rapid and results-driven. When she joined in 2020 as Marketing Director, her primary mandate was to sharpen the brand’s competitiveness.
Perhaps her most notable achievement during that tenure was the successful launch and scaling of the premium international brand, Tefal. Her work there helped cement the company’s position in a market that is increasingly looking for high-quality, global consumer goods.
Earlier this year, she expanded her portfolio to include Sales (covering E-commerce and Modern Trade) as a Vice President. This role was crucial in bridging the gap between marketing strategy and on-ground commercial execution, setting the stage for her current transition to the CEO spot.
A Veteran in the Consumer Space Kaur isn’t new to navigating complex markets. She brings over 20 years of experience to the table, spanning Fast-Moving Consumer Durables (FMCD), automotive, and general consumer businesses.
Before her time at Groupe SEB, she held leadership positions at major global players including:
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Kohler
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Volvo Eicher
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Assa Abloy
The Road Ahead In her new capacity, Kaur is tasked with overseeing the P&L and driving sustainable growth across all categories. The timing is significant, as Groupe SEB is currently pushing to accelerate its footprint in India.
She takes over a robust operation—globally, Groupe SEB operates in over 150 countries with annual sales exceeding €8.26 billion and a massive focus on R&D, evidenced by their portfolio of over 470 patents.
For the Indian market, Kaur’s appointment suggests a focus on aligning this global scale with local market leadership and profitability.
