In our digital world, online presence has become synonymous with brand authority. There is no doubt that the digital leap taken by many businesses and brands have sparked a revolution when it comes to website design. Even physical retail stores that don’t conduct business online understand the importance of having a website that relays their brand’s identity and message.
On that note, we’ve gathered a few expert tips that should help you wrap your head around the essential elements needed to design a business website.
Clear and Easy Navigation
While a website can have all the elements that make it a great platform, lacking navigation is not a mild issue that you can ignore. Proper and straightforward navigation ensures that visitors can easily find something they’re looking for on the website. No one wants to visit a website and find themselves all confused, clicking, and searching everywhere for a simple service or piece of information. Once your potential customer gives up, which won’t take long, they’ll quickly land themselves in one of your competitors’ websites. Try to make titles and subheadings as straightforward as possible so customers can expect to find the things they’re looking for in the right places.
Mobile Responsiveness
As the number of online shoppers using smartphones is dramatically rising, soon expected to exceed those that use computers, a business website can’t afford to not be responsive to mobiles. As mentioned on https://www.davidtaylordesign.com/, it’s important to display information clearly on small screens without having to scroll too deeply within the website. Identifying the right elements you need to display is key to ensuring mobile responsiveness. Customers don’t just use their smartphones to purchase items, they also use them to look at those items up when they are in a physical retail store. It’s very easy for potential customers to bounce off your website if it takes too long to load or is not as responsive as other websites. The competition in the digital medium is fierce and not adapting your site to different mobile devices is a pretty good way to lose to your competitors.
Consistent Branding
A website that has its elements synchronized together to represent a brand always presents an aura of professionalism and reliance. Visitors should be able to tell that they are on your website easily no matter which page they’re on. This can be achieved by using consistent typography, layout, and coloring scheme, especially with the elements that define your overall brand’s design, whether it’s the logo or the style. Using a general guide that defines the layout of pages ahead of creating them will help you achieve the cohesion a professional business website requires.
Quick Loading Speed
The loading time it takes for a page to completely be displayed to a visitor is one of the most important metrics in SEO. A lot of potential customers will simply decide to check another website if they wait too long for the page to load; keep in mind that 3 seconds is considered a long time. It shouldn’t be hard to find tools that can help you track down the page-loading speed and find what’s hindering it from displaying quickly enough.
Most consumers look for local businesses online and research different products before spending their money on them. Calling up a number to talk to customer service about something has become too old-fashioned to compete with the digital alternative. Fortunately, creating and designing a website is now much easier than it used to be, thanks to the current tools available.
