For the record, all publicity is not good publicity. However, the reality is that many new businesses struggle under the yoke of anonymity. There are few things worse than not being on a customer’s radar at all. Indeed, some would argue that it’s easier to rehabilitate a bad business reputation than it is to synthesize one in the first place. To that end, today we’re going to provide four positive ways new companies can make waves, get noticed, and start winning over customers ASAP. Check them out here:
Tell Your Story
Believe it or not, every small business owner has a story to tell. While it might seem commonplace to you, odds are many other professionals will want to hear how you become an entrepreneur –– what mistakes you made along the way and how you overcame them. As such, it’s a wise idea for new business owners to speak as often as possible. Give presentations at conferences, join industry podcasts, and never turn down the opportunity for an interview with the press. By combining your personal story with your business, you can quickly humanize your brand and gain quality exposure.
Band Together
Say, for instance, that your business has 500 followers on social media. And say that another local company also has 500 followers on social media. If you combine your efforts and collaborate on a project, then you can both reach a much bigger audience as a result. Partnering with another business can be a great way to organically boost your reach and ingrain yourself within a market. Be careful only to align your company with businesses that 1) aren’t direct competitors and 2) adhere to your company vision as well.
Invest in Signage
Sad to say, but some of the best companies around are hidden in plain sight. Businesses that lack easy-to-read and noticeable signage run the risk of losing out on crucial foot traffic. Additionally, some businesses may want to invest in car wraps to further bolster their brand.
Go Digital
There are a myriad of ways to improve your company’s visibility online. While we’d love to cover them all, we’ll start by listing a few popular tactics. They include:
- Paid advertisements on search engines
- Paid advertisements on social media
- On-site SEO
- Blog Content
- Soliciting external backlinks
Lastly, choose your domain name wisely. Picking out a domain name that contains a keyword related to your company can help you gain traction online quickly.
The Bottom Line
Whether your company manufactures disposable tourniquets for labs or you provide legal services to divorcees, you don’t have to stir controversy to gain customer attention. Rather, making smart choices and partnering with the right people will help you garner more visibility, and ultimately, more customers.
