As we all know that YouTube is the most viewed and loved video-sharing website across the globe because of the free access to the quality video content, the site has. But what if you would have to pay to watch YouTube videos? Don’t worry, the situation isn’t that worse. Alphabet Inc’s YouTube on Wednesday launched YouTube Red, a much-awaited subscription service that will allow users to access the site’s video contents without ads.
The new Red service costs $9.99 per month that also enables users to save videos to watch offline, play videos in the background on mobile. That means you can listen to a music video or any inspiration talk while checking email or surfing WhatsApp notification. Addition to this, the subscription also gives you access to Google Play Music, which ultimately means that YouTube Red is a big thing from the perspective of music diligence.
The service will be available for purchase on October 28th, starting in the United States, then rolling out worldwide. However, anybody signing up for the Red service through an Apple iPhone will have to pay $12.99 per month, iOS users will be charged more to cover Apple’s in-app purchase tax. In case, Apple users that sign up on the desktop should be adept to avoid the higher price.
Hereupon, the YouTube will continue to be almost entirely free video-sharing site, as the new subscription service will not going to affect its existing content. The audience will still be able to watch as many videos as they want, they’ll just have to face advertisement stasis while watching videos.
The YouTube Red subscribers will be able to watch the original and exclusive content from top YouTube publishers that includes an upcoming movie from Lilly Singh and a new series from PewDiePie. The videos from these creators will not be visible to free-audience as the YouTube has been funding the videos of some of its popular creators, in expectations of keeping them on the site.
“Consumers are embracing paid subscriptions of ad-free content at an incredible pace,” said by Robert Kyncl, YouTube’s chief business officer, at an event at YouTube’s production space in Los Angeles.
This effort from YouTube opens a window for revenue generation other than ads and, is signaling their shift from an ad-funded video sharing website to a media company that will tough competition to players like Hulu and Netflix in the long run.