There is a report that we get from Reuters, that Yahoo decided to buy Interclick for $270 Million and according to there report they wanted to safe there online advertising business and this why? they decided to buy this Interclick,Inc for $270 Million.
What is Interclick,Inc ?
Today, advertisers demand solutions that deliver quality audiences, scale and performance. As a leading provider of digital advertising technology and services, interclick (NASDAQ: ICLK) pinpoints the most responsive digital audience amid the chaos of online data.
In today’s fluid media landscape, accessing inventory and targeting data is the easy part. Determining their value is more complex than ever. interclick built its proprietary technology, Open Segment Manager (OSM), to address the computational, statistical and operational complexities of data-driven advertising. OSM analyzes vast amounts of diverse data across a myriad of sources and determines its value based on advertiser specific objectives to construct the most responsive digital audiences. Through customized statistical treatments, OSM delivers unprecedented success to advertisers, and provides insights that result in the greatest impact for brand marketers.
Founded in 2006, interclick offers the vision, technology and people to match brands with relevant audiences, driving highly successful online advertising campaigns. As a member of the Network Advertising Initiative, our company upholds stringent privacy and brand protection policies and maintains the highest standards of corporate ethics and transparency.
interclick is headquartered in New York City and has offices in Chicago, Los Angeles, San Francisco, Dallas, Miami and Boston. [Via Interclick]
And, according to the report of Reuters,With the interclick buy, Yahoo will get a firmer foothold in the market for non-guaranteed inventory ads for its own properties as well as third-party websites, said Stifel Nicolaus analyst Jordan Rohan.
Large online portals like Yahoo often can’t sell all their ad space through guaranteed deals as the supply of ad space exceeds demand for it. Interclick employs its open segment manager platform to analyze real-time user data for targeted advertising and helps improve yield through non-guaranteed ads.