Here is the latest report that Yahoo is all set to acquire BrighRoll, a video ad service for $640 Million approx and this announcement of acquisition is made by Yahoo’s CEO Marissa Mayer in their official blog post.
And as per Mayer, this acquisition will make Yahoo the biggest platform for video advertisement in United States.
Marissa also pointed out some facts regarding this acquisition and few of them are given below:
- BrightRoll powers digital video advertising for the world’s largest brands and agencies, including 87 of the AdAge Top 100 US advertisers, all of the top 15 advertising agencies, and all 10 of the leading demand-side platforms
- BrightRoll served more video ads and reached more consumers in the US in 2014 than any other platform, according to comScore
- Tens of thousands of sites and apps send approximately two billion requests per day to BrightRoll to monetize the inventory they worked hard to create