If you want to start your own marketing with location based service so, just take few advice that will help you to get started your Location Based Marketing.
- Allow customers to opt in. Not everyone is going to want to disclose personal information such as their interests and their location, he said.
- Be transparent. Once a customer has opted in, make sure to explain exactly how you plan to use the personal information you collect from them, assuaging any concerns over privacy issues, he says.
- Don’t resell their information. While you might be tempted to sell the information you collect from customers to third-party companies, Goodman warns against it. “Consumers will most likely see more value to your service if it’s not advertising-based and should be more willing to share their personal information with you.
- Make it easy to opt out. Don’t lock customers into a program they decide they don’t want to be in, he said. Just like any level of customer service, it’s all about keeping customers happy, loyal and making purchases.