Google Plus is about to complete its two years, and all these years, it has gained good amount of popularity all across the world. More than 400 million people are active over Google Plus and it has provided a number of opportunities for businesses to promote their products and services over the web landscape. And the good thing about Google Plus is that it has always upgraded itself with different features, which really helps the businesses to prosper online. So in a sense, Google Plus is more like a social fabric, which is woven with a number of features promised by this social media platform. This means, you have the potentials of moving across all the products of Google using Google Plus. Hence you could find a number of businesses over this platform, which have been leveraging from this platform for their business marketing and promotion. So before you start using this platform, make sure you understand the ways and means in which you can use Google Plus to build up your web presence. The following are some of the best ways of doing so, let’s check them out:
Using it as a launch pad for YouTube
One of the best ways in which you could give your business a better visibility using Google Plus is posting video content. The fact is the videos you share over Google Plus will be also visible over the YouTube feed. Google has started adding up Google Plus elements over YouTube since quite some time in a gradual way. Today, you could find updates regarding the videos posted over Google Plus contacts via YouTube even when you do not see any link between YouTube and Google + accounts. Hence using Google Plus can also make your business visible over YouTube without any extra efforts.
Using it for better search results
The other important benefit, which you can reap is that Google Plus is deeply linked with Google with features like ‘Search plus Your World’, which has embarked after few months since the advent of this social media platform. The real essence of this feature is that you could find a number of pages posted, shared or with +1 being found by the Google contacts right over the web search. The world results are mostly carried out from Google Plus and YouTube and at the same time you could even connect with Facebook, Twitter and other profiles found over Google Plus by checking the Setting section. This will help the other people connected to your business via different social networking sites in their chosen search results as well. Hence the more are your contacts coming through Google Plus and YouTube the more people are going to notice you and your business brand in their different search engine results all thanks to the feature- Search plus Your World.
Be the part and parcel of the Knowledge Graph
Knowledge Graph is an important added feature over Google Plus, which helps in giving you instant replies to all your posed questions (the ones, which are dubbed over Wikipedia by Google). For example, if you do not know anything about The Chrysler Building, it will help you in knowing the basic information about the same along with some pictures and different reference information in the form of search results. So, how would you use this feature to display your business information, is a big question to answer. The best way to start doing this is by having an info rich and popular Google Plus account (the Google employs the Google Plus data and other things over the results shown in Knowledge Graph). Above all, if you are a local business having a good Google Plus local profile, it will help in securing you as a hot spot over the Knowledge Graph.
Using marketing tools over Google Plus
There are so many tools over Google Plus, which can help you in your business promotion and marketing. For instance the tool called Google Alerts can be the best tool to track the brand mentioned over Google Plus. Then you have another tool called the Google Webmaster Tools, which can help you in checking the way Google attributes you as a content publisher. To start using it all you need to do is to simply check in the section called Labs and choose the option Author stats. And in case if you are interested in connecting the best ways to your target audience over Google Plus, the tool called BuzzBundle found over LinkAssistant.com. It is among the best ways for business page promotion made on Google Plus.
This is just a modest list of using Google Plus to promote your business in a big way. You could find a number of other ways also, which can help your business prosper the best over the web using Google Plus. So keep on trying these to get best benefits for your business.
About The Author: Andrea is a writer/blogger. She loves writing about technology, gadgets and social media. She contributes to Chrissy Weems