There is a latest news from the World of Sony Corp, that their CEO Hoverd Stringer said a statement about their company’s marketing plans on TV Marketing, that “We’re Working on a different Kind of TV Set” means that the Sony was suffered from the losses on their Marketing on the TV Sets products.
But this time they’ll going to make their product more innovative and interesting and this why the CEO’s statement is more impressive for the customers who waited from their home to buy a Sony’s TV Set.
In earlier time Sony had launched some good TV sets like BRAVIA but this they plans to do something innovatiive or you can say that this time their work will out of the crowd.
During the talk with the Wall Street Journal’s host at Breakfast said that TV manufacturers, driven by their desire to rack up market share, have bred an intensely competitive market. As a result, they are scrambling to come up with a new generation of TV sets that will separate them from the pack and command premium prices.”