Facebook’s strategy of creating video support for Instagram seems to succeed because their users have already uploaded 5 Million videos during the first 24 hours of availability.
Firstly Mashable reported about milestone of 5 Milliosn videos uploaded on Instagram and they’ve said in their article that “Number of celebrities ranging from Justin Bieber to Jimmy Fallon, and even more brands, are already using Instagram video. Huge brands such as Cisco, GE and Gap have started posting videos on the service, as have many major league sports teams, including the Yankees, Giants, Dodgers and 49ers.”
Facebook announced Instagram video at a press event in its Menlo Park headquarters Thursday. This service enable Instagram users to upload 3-to 15-seconds videos and share them with friends.