Here is the latest report that oracle has acquired Datalogix, a marketing data analytics company but deal were not disclosed but AdExchanger claimed the valuation of Datalogix at around $1 Billion.
“The addition of Datalogix to the Oracle Data Cloud will provide data-driven marketers the most valuable targeting and measurement solution available,” said Omar Tawakol, general manager of Oracle Data Cloud, in a press release. “Oracle will now deliver comprehensive consumer profiles based on connected identities that will power personalization across digital, mobile, offline and TV.”
Datalogix works with number of brands which includes Facebook and company use to provide effectiveness of advertisement for the brands and helps them to identify the most productive ads.
Additionally, Datalogix has the estimated revenue of $125 Million in 2014, founded in 2002 and has received about $85 Million in venture capital funding.
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