Finally, after a wait for half a year, Nokia has launched its much-awaited high-end flagship device called ‘Nokia 8’ and it will be available in India during the festival season.
We would rather call it a non-sense business strategy just for one reason; that is a delay, delay, and so much delay.
Though the specifications of the device might give you a flavor of flagship gadget, what’s the point when you have already seen the likes of Galaxy S8, OnePlus 5, Xiaomi Mi 6 with almost similar features.
Before shooting guns, Let’s talk about the specs of the device.
- It comes with a 4GB RAM and 64GB storage that can be extended up to 256GB
- It has a 5.3-inch IPS LCD QHD display and is protected by Corning Gorilla Glass 5.
- The device is powered by Qualcomm Snapdragon 835 processor and Qualcomm Quick Charge 3.0 support.
- It runs on Android nougat (upgradable to Android ‘O’) backed by a 3,090 mAh battery.
- The device also comes with proprietary features such as Boothies, Nokia OZO Audio, 360 degrees audio for better video viewing.
- For photography, it has two lenses on the rear side – 13MP (Colour + OIS) and 13MP (Mono) with dual tone flash. In front, it has a 13MP front facing camera with Phase-detection autofocus (PDAF).
- It is splashproof IP54
- It is available in four colors; polished blue, polished copper, tempered blue, and steel.
Overall, HMB Global is projecting Nokia 6 as a multimedia power house and to support their claim, Juho Sarvikas, Chief Product Officer of HMD Global recently made a statement saying “People are inspired by the content they consume. It’s these people who have inspired us to craft a flagship smartphone which perfectly balances premium design, an outstanding experience, and powerful performance,”
That said, the specs are looking pleasing on paper but genuinely ask yourself, will you consider buying an expensive device like Nokia 8 that is priced for $705 (INR 45,200 approx) over the upcoming biggies that include Galaxy Note 8, iPhone 8 or LG V20. Come one, even a kindergarten kid can thrash the Nokia’s claim of launching multimedia giant in late 2017.
Especially in price sensitive market like India, you just can’t launch a device with such as expensive price label when you are making your global come back after years.
Again we are not criticizing the performance of Nokia 8 or we are not delivering our verdict on the usability of the device.
But what are trying to do is; raising a question on the HMD Global’s strategy in a market like India where finest devices like LG G6 don’t get space for reasons such as; silly pricing, bad marketing, or second best processor 821 in 2017.
Things could have been different for Nokia if the N8 would be launch in the early part of 2017 but not this time.