HTC has launched two new smartphones U Ultra and U-Play for the year 2017 under its new series of phones called ‘U.’ The company is looking to project ‘Ultra’ as the flagship device and ‘Play’ as an affordable alternative for consumers.
Unlike HTC’s signature aluminum unibody design, both smartphones sport a shiny all-glass body which company built using a technology it calls Liquid Surface construction, meant to give the phones an amazing reflective outlook.
HTC U Ultra
As the name suggests, the HTC U Ultra is the higher-end device of the two new phones. The main USP of ‘U Ultra’ is a miniature secondary display on the front side. The secondary display is meant to provide users quick access to their favorite apps and contacts, and users can also use the display to show reminders and notifications.
The device features a 5.7-inch primary Quad HD LCD screen with a resolution of 2560×1440, and 2.0-inch secondary display comes with a resolution of 160×1040. The phone is powered by Qualcomm’s Snapdragon 821 quad core, running Android 7.0 with 4GB of RAM, 64GB of storage along with a MicroSD slot.
The device also has a functionality of fingerprint scanner that is integrated into the home button. For photography, the handset features a 12 MP rear camera with optical image stabilization and HTC’s Ultrapixel sensor. For selfie lovers, there is a standard front camera with a 16MP resolution. All of these are backed by 3,000mAh of battery
The U series doesn’t support standard headphone jack in favor of unified USB-C port, but the ‘boom sound technology‘ is there.
In this era of digital assistants, HTC is also entering into the segment with its digital assistant named ‘Sense Companion.’
The U Ultra will be available for pre-orders on HTC’s website (US) later today at a starting price of $749, with plans to start shipping later in March.
HTC U Play
The affordable version of ‘U Series’ has the same essence of the U Ultra as far as style quotient is concerned.
The phone comes with a 5.2-inch 1080p LCD screen and no secondary display. It is powered by a MediaTek Helio P10 octa-core processor, with either 32GB or 64GB of storage and 3GB or 4GB of RAM, running android 7.0
For photography, it has a 16-megapixels rear camera with a f/2.0 aperture. Unlike the Ultra, however, U Play doesn’t support UltraPixel sensor as well as the optical image stabilization functionality. Similar to the U Ultra, here also the front camera can switch between two modes: either a regular 16-megapixel for when the resolution is significant or an UltraPixel mode.
Though there no official details from the company itself on the pricing of ‘U Play’. But the device is expected to be priced at the range of $400-500.
There is no official information from the HTC on the availability of both the phones in India.