Let us have a look at these new OLED screen TV’s introduced by LG and what their President and CEO of the LG’s Home Entertaining company division, Hyun Hwoi Ha has to say.
OLED screens, like LG’s new curved sets, which is expected to arrive in two forms, one of which comes with a 65-inch screen and the other, a 77-inch model. have their own integrated illumination: each pixel of an OLED display can be adjusted for contrast or brightness. The result in ‘normal’ HD displays is wonderful, but when upscaled to UHD (a resolution four times that of HD, hence its other name, 4K) the results are so good that the only way to obtain a clearer cinematic image is to be there on set while the film was being made and view the story in real life with your own eyes.
“LG 4K OLED TV is the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next generation TV market,” said Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company. “As the next evolutionary step in display technology, OLED will play a major role in reshaping our industry. I feel confident when I say that 4K OLED is a bona fide game changer.”
“OLED TVs are expected to overtake LCD in sales within a few years and no company is better prepared for this than LG,” added Mr. Ha. “OLED’s benefits are obvious. There’s no deterioration in picture quality and issues such as image blurring, distortion and color leakage in curved LED units are simply non-existent on curved OLED TVs. 4K OLED TV represents superb value for the consumer in terms of color reproduction, contrast ratio, detail and viewing angles.”
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