Here is the latest report that Google have announced the content experiments on Google Analytics services is available to everyone and according to me that’s the good one from Google. One month ago we wrote about this feature on Google analytics, you can check that here.
In an official statement from Google on its Analytics blog “Content Experiments available to everyone. Every Google Analytics user can now access Content Experiments. You can find this feature under “Experiments” in the “Content” section of your Standard Reports.