Now is this charity or a business strategy? I really don’t know but I shall like to think it as charity (even though a part of me says it’s strictly business) that Facebook has decided to launch an App in the country of Zambia so that mobile phone subscribers get a free basic access to the internet and other mobile data services and of course, Facebook itself.
In a statement by Facebook “By providing free basic services via the app, we hope to bring more people online and help them discover valuable services they might not have otherwise,” said Facebook’s director of product management, Guy Rosen .
Moreover he added that among the services are Google, Wikipedia and AccuWeather as well as Facebook and Facebook messages, a Zambia job search portal and a women’s rights app.
The app is part of Facebook’s Internet.org project that aims to bring Internet access to the two thirds of the world’s population that doesn’t have it. With the app, people can browse a set of health, employment and local information services without data charges, Facebook said on Thursday.
Well strategies like these are truly worth to take note of for those who’re studying marketing since it’s a brilliant way to do it since the charity aspect of this deal makes it look so brilliant.
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