So far, we have witnessed a huge growth in the sector of budget or entry level smartphones and the mid range smartphones as well. Spice seems to be putting the logic that in this present market, there are many who would like to switch to smartphone but cannot or would not spend too much on it. And the answer, that Spice have come up with, seems to be to create ultra low cost smartphones that come with a FireFox operating system instead of the conventional Android.
Recently, Spice has launched India’s first smartphone that runs on FireFox operating system and comes at a low price of Rs. 2,299- which is cheaper than the cheapest Android smartphone in the market currently.
The Spice Fire One Mi – FX 1 comes with a 3.5-inch HVGA capacitive touch screen along with two cameras on either side as well. The 2 MP rear camera and 1.3 MP front camera aren’t that good but at this price you cannot expect anything more than this.
In terms of processing power then this smartphone is powered by a 1 GHz processor, it supports dual SIM but doesn’t come with 3G connectivity or NFC for that matter, but is capable of supporting 2.5G.
But the market that Spice is focusing upon has become evident now. Spice Fire One is purely targeted to the nearly 90 per cent of the feature phone users wanting to switch to smartphones. More specifically, the phone is made for those people who would like the experience of smartphone handling and enjoy the benefits that come along with it such as being connected in Social networking sites for a low cost.
“With the ultra-low cost Spice Fire One, we at Spice, aim to convert the feature phone users into smartphone users, thereby, aiding them with the power of Internet,” said Prashant Bindal, Chief Executive Officer, Spice Mobility Ltd.
Intex is also looking forward to launch its first Firefox smartphone called Cloud FX on August 25. The price of Cloud FX could be under Rs. 2000.
The launch of Firefox smartphones at dirt cheap prices will increase the existing competition in the low-range Android smartphone market and the price of Android smartphones may fall further.
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