Adidas has bought Runtastic, an app that helps you track your daily steps, activities, exercises, and this was officially announced by Runtastic’s CEO Florian Gschwandtner in a blog post today.
As far as reports are concerned, the deal reportedly values Runtastic at around $239 Million.
On this deal, Florian said “With our new partner, we’ve found the perfect match when it comes to taking our business to the next level and ultimately serving our community members in even better and smarter ways.”
“At Runtastic, we already have a lot of knowledge when it comes to apps and digital technology – and with adidas Group as our trusted counterpart (and one of the most successful and most comprehensive sports companies in the world) there’s nothing we won’t be able to do when it comes to health & fitness offerings” he added.
After the completion of this deal, Runtastic will continue to operate out of its offices in Linz, San Francisco and Vienna.
Right now, Runtastic is available as a free download on iOS, Google Play, Windows Store and Blackberry app stores. However, after the acquisition, Adidas will definitely going to appear in the picture with some kind of premium subscriptions for app users. Although, Runtastic also offers paid apps for fitness enthusiasts such as runners and cyclists as Runtastic Pro is available for download at $4.99.