And as for news in the telecommunication segment, if our sources are to be believed, then AT&T is merging its wireless and business divisions into a single unit led by Ralph de la Vega, former chief executive of the company’s wireless segment, a spokesman for AT&T said on Tuesday.
To understand the main reason behind the merger, then perhaps this point is interesting to note. The announcement comes as cable companies try to lure business customers away from traditional telecommunications carriers. To become a more seamless competitor, AT&T has been combining its wireline and wireless operations, including customer care and network operations.
and if you wanted to know who would be the CEO of this wireless segment, then Glenn Lurie, who headed AT&T’s emerging enterprises and partnerships unit, has been promoted to chief executive officer of AT&T’s wireless segment, reporting to de la Vega, AT&T spokesman Brad Burns said in an email.
“They are simply making the case that the cornerstone of the enterprise sale is now wireless rather than wireline. It makes sense with the cable industry focusing more and more on the commercial segment,” said Craig Moffett, an analyst at Moffett Nathanson.
“The missing piece for cable is wireless and AT&T seems to be positioning itself to emphasize not only their strength, but cable’s weakness,” said Moffett.
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