If you’re connected to the world news then perhaps you’ve heard about the ‘ALS ice water bucket challenge’ and if you’re really into the news then you’d know that it was a move first started in US in honor of Pete Frates, the 29-year-old former captain of Boston College’s baseball team who was diagnosed with ALS (or Lou Gehrig’s disease) two years ago.
If you don’t know what this challenge is all about then you should know that in this ice water bucket challenge, once you’ve been challenged then you have either two options to choose: you could pour a bucket full of ice water onto yourselves or you could post a hundred dollars to charity for helping people fight ALS.
Interestingly, most of the participants have chosen to do both as a measure to popularize the challenge and at the same time, donate money for these charitable organizations.
The ALS Association reported $31.5 million in donations between July 29 and August 20 from both participants in the Ice Bucket Challenge and those who simply enjoyed the videos, a significant increase from just $1.9 million in donations during the same time period last year.
However, when I had first come across this campaign, I didn’t realize this one to turn out to such a success. Famous personalities such as Bill Gates, Satya Nadella, Charlie Sheen and even the President of the United States, Barrack Obama have all accepted the challenge and at the same time, proposed other people to face the challenge.
Image Source: Sammy-Riggs
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