Search Engine Optimization involves having the best search engine strategy so that you can make use of search engine luminaries like Google, Yahoo, and Bing to your fullest advantage (though at present, it seems that Google is far and beyond the leader of the search engine pack). SEO also entails changing up your Search Engine Optimization methodologies every time Google updates its two major algorithms, Google Panda (covers the search engine’s main search algorithm itself) and Google Penguin (a “spam filter” of sorts that categorizes suspicious websites as spam and warns against users in visiting said sites altogether).
The first tip you should follow when it comes to optimizing your website is to improving your navigation and making sure your Search Engine Optimization is centered more on gaining relevancy to the keyword you’re attempting to rank high on than simply stuffing your blog and your articles full of keywords. Articles should be readable. Your website should improve the user experience instead of detract for it. This gives Google the positive impressions and search signals to rate your website high.
To reiterate, it’s not about having the flashiest website or the most elaborate of intros (in fact, it’s best that you do away with intros altogether, since most visitors skip them anyway in order to get to your main page). The more intuitive your website, the more users will visit them on their own free will (as opposed to clicking and leaving your website just because you ranked high on the SERPs). Slick-looking websites are great, but you should have more substance than flash in your presentation.
One of the best SEO-strategies to drive traffic to your website involves elaborating on the keywords you’re attempting to rank for with relevant, important information that article aggregators and whatnot would more than likely quote and post in their own website while giving you credit and a link back to your webpage for the privilege of hosting your web content. Quality copy and textual content will always serve as the best advertisement for your site.
Your blog shouldn’t be sparse or simply a means to post updates either. Your Twitter, Facebook, YouTube, and so forth accounts might have the “nofollow” policy that disallows link backs to your site to have any relevant impact on your SERP rankings, but as long as you’re able to establish your brand through those mediums, it will reflect back on your Search Engine Optimization in other ways (i.e., brand awareness and people visiting your website on their own volition).
The budget for your website should be divided equally between Internet marketing, design, and Search Engine Optimization. If you were to reserve at least one-half of your site budget for SEO-related deals and issues as well as Internet marketing (there’s even a term that combines the two called Search Engine Optimization Marketing, otherwise known as Search Engine Marketing or SEM), you’ll end up having a worthwhile investment that brings substance to the flash that is an aesthetically pleasing webpage. Form and function must go hand-in-hand with web design, so proper Search Engine Optimization execution is a must.
Each and every last piece of web content for your site should be written with Search Engine Optimization in mind. It is therefore imperative that before a single page layout has been proposed for your site development, you should have already researched for a keyword list that contains terms, words, and phrases that are most relevant to your industry and are competitive search items to boot. You can even further elaborate on how your website is presented in light of those keywords as well as the current Search Engine Optimization trends that will surely drive a ton of traffic to your page.
Editor’s Note: As a kid, Jerry always knew that he would somehow be involved in the field of technology. He wasn’t mistaken – now, he is one of the top online marketing experts and run his own SEO company. To know more about him visit his blog.