Editor’s Note: This is a guest post by Mark Bennett of workwelltogether.com, a site that offers savings and current
information on cable and internet. To know more what would work well together for internet savings, visit our website as well as Comcast.com for other services.
The virtual crossover between groundbreaking network technologies and innovative device manufacturing resulted in the genesis of a concept called ‘Social Networking’. The generations that were groomed in the internet era are gifted with a gamut of options to socialize, communicate, and be entertained. A study revealed of all the social networkers, people falling in the 16-35 age groups primarily spend more time socializing and connecting with distant friends. It would just
be an understatement to say that social networking has only enhanced the ways to socialize and communicate.
Social networking websites certainly have multiple facets and attributes other than just existing as a socializing platform. Aided by the rapid growth of the internet, e-commerce in a way had invaded and demolished traditional merchandising and business practices. Similarly, social networking websites are on a mission to pulverize traditional word-of-mouth marketing techniques. Organizations and companies are turning to the internet to promote and market their brands and products by adopting Internet marketing, affiliate marketing, and social media marketing strategies. Organizations are of the notion that marketing their products and brands through social networks can bring about global brand
recognition and open up new business opportunities across the globe.
I have ranked a list of top social networking websites that will help in marketing your product and brand
on a global scale.
Facebook:
With more than 900 million registered users, Facebook can be rightly called as the ‘social networking behemoth’. Launched in 2004, the website is head and shoulders above other social networking websites in terms of users, unique monthly visits, and average time spent. You can kick-start marketing efforts by creating a Facebook page in the name of your product and engage in connecting with your target audience. Over time this page will help you generate business leads.
Twitter:
Second only to Facebook, this micro blogging platform and social networking website is another virtual masterpiece. The website is available in 33 languages and has more than 500 million registered users. Similar to Facebook, all you have to do is create Twitter page in the name of your company or brand and start engaging with your target audience. Unlike Facebook, Twitter is a community based social networking website so active interaction and conversation is mandatory.
Google Plus:
Launched on June 2011 to compete with the likes of Facebook and Twitter, Google Plus did receive acclamation, but on a similar scale as Facebook and Twitter. Though it was launched almost six years after Facebook and Twitter, it managed to attract and retain more than 250 million registered users. Create your own business profile and start engaging with your target audience on the network. Business presence on Google Plus may also help your business website rank high on Google search results.
LinkedIn:
Launched before the actual launches of Facebook and Twitter, LinkedIn has more than 160 million registered users. Commercially available since 2003, LinkedIn is an out-and-out business and professional networking website. So, you don’t have to worry about over marketing or promoting your product on this website. You can market and promote your product in a professional way, which in turn will help you generate business and sales leads.
Pinterest:
Conceptualized in 2009 and commercially launched in 2010, Pinterest broke the monopoly of all social networking website designs by launching a pinboard style website. Pinterest is the first social networking website to cross the 10 million user mark on January 2012, when it had more than 11.5 million registered users. Once you are registered with Pinterest you can engage in direct marketing efforts and conduct cross-platform promotions. You can also create pinboards that best illustrate your brand or product to your target audience.
Flickr:
Launched on February 2004, Flickr pioneered the domain of photo-sharing and in a way it also transformed itself into a flourishing social networking website. Available in 10 global languages, the website allows you to post images of your existing products and upcoming products. You can share the images with your target audience and also embed image links in your website. The website boasts a registered user base of more than 32 million people.
