Here is the latest study that’s founded by Chitika Insights and according to them, iOS users are more ads friendly than Android user, it means that iOS users are more interested in click on ads as compared to Android users.
In a recent study by Chitika, a higher CTR among iOS users than Android users, with the former clicking on ads about 33% more frequently.
On this study, Chitika said that Most astoundingly, while the CTR on Android devices has remained fairly stable, iOS users are now clicking on ads at rates about a full 10% higher than what we observed in an April 2012 study.
Along with Orbitz’s findings, this indicates how large discrepancies in online behavior are more common than they may seem, and can be actionable.
With the continuing expansion of mobile usage and the mobile advertising market, understanding the browsing patterns of mobile consumers will be increasingly crucial to attaining marketing success.