US Popular Magazines interested in Flipboard

After NewYork Times, Wired Magazine is also ready to publish its content on Flipboard. Actually Flipboard is the digital magazine app for Android and iOS.

For your kind information, NY Times and Wired is one of the most influential publishers on web and in United States and it is very weird,

I don’t know Why both of them wants to publish their content on Flipboard because they have already billions of subscribers and viewers offline and online.

According to latest report from Ad Age, Howard Mittman VP and Publisher of Wired Magazine said “Wired is pulling back,” “Our intention is to adapt our model to allow Flipboard users to know what content at Wired is out there. It will have a headline and a sentence leading to a URL. If digital consumers want to interact with Wired, they can do so at Wired.com and not through an intermediary.”

Other side, Lisa Huges of New York said “We’re doing the thing similar to Wired” “We’ll still be there and you’ll still be able to read some content,” Ms. Hughes said. “You’ll just click through if you want to read the full length.”

Ad Age reported that Conde Nast titles such as Vanity Fair, Bon Appetit, Glamour and Details are continuing where Wired and The New Yorker are pulling back.

“All the others that went to that more robust experience are staying on it,” said Josh Stinchcomb, VP for digital sales at the Conde Nast Media Group. “Some are having great success with the advertising piece. It’s becoming clear that it’s not one size fits all.”

Wired, for its part, hasn’t found enough advertiser demand, Mr. Mittman said. “I’m interested in ways to bring advertisers in front of our community,” he said.

“When Flipboard becomes that, I would love to reengage and reinvigorate our product. Until then, we have to wait and see and not allow intermediaries to build their own platforms without direct monetizable benefit back to us.”

The New Yorker just doesn’t have enough time to sell Flipboard ads after it pitches advertisers and agencies on the traditional magazine, its iPad edition and the website.

“We have to focus on our business, and that’s a lot of stuff to get through on a sales call, a lot of opportunities,” said Ms. Hughes, the New Yorker publisher. “People are really excited about what’s happening on the web for us and on the tablet. It’s just one more thing we can’t get to on the sales call.”