Here is the latest report that India’s largest mobile carrier now enters into mobile advertising and this was announced by the company on Sunday.
On this plan, Bharti Airtel’s President Consumer Business K.Srinivas said “Airtel’s m-advertising platform will enable advertisers to land their message in a simple, effective manner in an increasingly complex media environment,”
He had mentioned that “with the mobile advertising market poised to grow by more than 40 per cent over the next few years, Airtel is placed uniquely to leverage this growing medium.”
And company claimed that “With this, Airtel will equip advertisers to connect with their potential customers in a targeted and personalised fashion via their mobile phones, Through the m-Advertising platform, advertisers will be able to leverage multiple communications outlets and tools such as mobile internet (WAP), Messaging services and Airtel digital TV to engage their audiences,”
“It will not only create opportunities for increasing brand saliency but also conversions using technologies such as mobile couponing for segments such as youth, upper SEC, smartphone users etc,”
Like, We all know that Airtel is one of the finest mobile carrier in India and its services is better than the other services and now company’s focus with this advertising to target the rural audience with voice solutions.