Here is the latest report that AT&T, United States largest mobile carrier’s Chief Executive Offer “Stephenson” said offering of unlimited data was a mistake.
According to him “My only regret was how we introduced pricing … Thirty dollars, and you get all you can eat,” he said at the Milken Institute’s Global Conference. “Every additional megabyte you use in this network, I have to invest capital.”
“I remember asking the question: Are we investing in a business model, are we investing in a product or are we investing in Steve Jobs? The answer to the question was, you’re investing in Steve Jobs. Let’s go after this thing. And we went after it, and the rest is history.”
“If you’re using iMessage, you’re not using one of our message services right? That’s disruptive to our messaging revenue stream.”
Venture Beat, claimed that “It all started about two years ago, when the company killed unlimited data plans for new customers. The carrier started offering tiered data plans: DataPlus, a $15-per-month plan that offers 200MB of data; and DataPro, a $25-per-month plan that provides 2GB of data.”
“DataPlus users who went over their monthly data allotment had to pay $15 for another 200MB of data, and DataPro users had to pay $10 for another 1GB of data. Simple, right?”